Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across multiple systems is an everyday struggle for eCommerce marketers. As personal privacy policies get more stringent and browsers restrict tracking abilities, accurate data becomes more difficult to capture.
Pixels are very easy to set up, but can be blocked by ad blockers and personal privacy devices. That's why marketing experts are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is an information collection technique that takes the worry of accumulating and processing user info off the client's web browser. This causes far better efficiency, boosted user experience, and the ability to comply with data privacy policies.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less at risk to errors due to browser restrictions and ad blockers and provides more control over what data is shared with each vendor.
It also enables companies to classify information qualities based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, implementing S2S Tracking requires a large investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback URL Tracking
Consequently, it delivers dependable conversion tracking for iGaming associates to maximize projects, minimize squandered ad spend and raise ROI. It additionally uses remarkable accuracy and reliability compared to Pixel Monitoring which is why it's the recommended technique for many affiliate systems, networks and marketing experts.
Pixels are very easy to set up as they only require an item of HTML code in the conversion web page, nevertheless they are frequently limited by internet browser constraints (e.g. cookie-blockers and Safari ITP) leading to incorrect tracking and much less exact attribution. In addition, pixels can be conveniently obstructed by ad-blockers, resulting in privacy problems for customers. S2S is a a lot more dependable and accurate monitoring technique that eliminates cookie-based constraints and makes sure individual data defense while likewise offering boosted safety functions for fraud avoidance. This makes it a terrific choice for high-stakes projects and app installs where a precise conversion matter is necessary. S2S can likewise supply a lot more accurate attribution information for mobile campaigns and advertisement shipment.
Disadvantages of S2S Pixel Monitoring
Pixel tracking functions by putting a piece of HTML code on your internet site that sends information to the advertisement platform. It's reasonably simple to establish however is prone to security threats like being blocked by advertisement blockers and being inaccurate because of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses iOS 14.5 marketing attribution these restrictions by sending out conversion info straight from the analytics system's server to the individual's device. This boosts tracking precision and allows organizations to catch offline conversions such as call or in-store transactions. Server-side monitoring is also extra protected and aids companies follow stringent information security regulations like GDPR or CCPA.
As privacy plans end up being extra limiting and internet browsers limit tracking capacities, online marketers require a better means to monitor their projects. This is why extra online marketers are changing away from pixels towards advanced analytics server-side monitoring.
Conclusions
Server-side tracking is the means to go for data-driven advertising and marketing. It bypasses browser limitations, advertisement blockers, and privacy setups to collect and send real-time conversion information to analytics platforms. It is a lot more reliable, protected, and exact than pixel tracking and uses organizations much more control over their information collection procedures.
With ad stopping and personal privacy guidelines obtaining more strict, marketing professionals are looking for options to typical pixel tracking. Server-to-server tracking is one choice that gives significant advantages over pixel monitoring. It's more robust, future-proof, and enables you to record a larger quantity of conversion information throughout platforms. Nevertheless, it needs a substantial investment in facilities and technological expertise. Thankfully, options like RedTrack deal ready-made servers that can incorporate with significant analytics systems without the need for substantial growth sources.